Chief Growth Officer for established businesses
Then fix it with data, not guesswork. I assess your whole growth strategy before another dollar goes into tactics, then build and run the system that fixes the real constraint.
14.78% opt-in
for a manufacturer: 309 conversions from 2,090 visitors
29% opt-in
for a CFO advisory practice
3 companies
built to multimillion-dollar revenue before GRNDED
The problem
Most growing companies don't have a marketing problem. They have a growth constraint nobody has diagnosed, and every new tactic gets bolted on top of it.
Months of fees, a new plan every review, and nothing anyone can measure.
More ads, more posts, more outbound, with no clear line to revenue.
A leadership team that can't agree on what to fix first.
How I work
I'm not tied to one tactic. Some companies need more traffic, some need higher close rates, some need better retention. The diagnosis tells us which.
01
I assess sales, marketing and the systems behind them to find the one constraint holding growth back.
[DIAGNOSTIC DETAILS: what it covers, how long it takes, what you receive]
02
One plan your whole leadership team agrees on: what to fix first, what not to spend on yet, and the numbers we'll track.
03
I prove the message with small sprint tests, then build and run the fix on a retainer tied to measurable targets, with weekly reporting.
The growth triangle
Sales and marketing hold up the rest of the business. Ops, HR and finance all depend on them. I look at how every side affects revenue, and I own the foundation.
Inside
Tech, systems, strategy
Ops and HR
Finance
Sales and Marketing
Results
A CFO advisory practice
A previous agency's work didn't produce a measurable outcome. Sprint testing found the pain points the practice's buyers responded to, and the new opt-in page converted 29% of cold visitors.
A building-products manufacturer
The result was a 14.78% opt-in rate: 309 conversions from 2,090 visitors.
14.78%
opt-in rate
309 / 2,090
conversions / visitors
Who I work with
I work with owner-led companies that have a strong product or service and growth that has stalled. The diagnosis works the same in any industry. Here are some I work in today.
Don't see your industry? Book a fit call and we'll find out if there's a fit.
About Steve McKenna
I've built three companies to multimillion-dollar revenue and served as 2019 President of the North American Floor Covering Distributors. I know what it's like to sit on the owner's side of the desk, so I start with the business, not the channel.
"Slow down. Start at the bottom."Read my story
How we start
We find out whether there's a real opportunity and whether we're the right fit. No pitch.
You complete a short assessment, then we agree on the goal, the numbers and a price range together.
A short proposal with options, reviewed live with everyone who decides. You pick the path.
Book a 30-minute fit call. If it's not a fit, I'll tell you.