Chief Growth Officer for established businesses
Then fix it with data, not guesswork. I assess your whole growth strategy before another dollar goes into tactics, then build and run the system that fixes the real constraint.
14.78% opt-in
for a manufacturer: 309 conversions from 2,090 visitors
29% opt-in
for a CFO advisory practice
$13M
revenue in the group of companies I built before GRNDED
The problem
Most growing companies don't have a marketing problem. They have a growth constraint nobody has diagnosed, and every new tactic gets bolted on top of it.
Months of fees, a new plan every review, and nothing anyone can measure.
More ads, more posts, more outbound, with no clear line to revenue.
A leadership team that can't agree on what to fix first.
How I work
I'm not tied to one tactic. Some companies need more traffic, some need higher close rates, some need better retention. The diagnosis tells us which.
01
I assess sales, marketing and the systems behind them to find the one constraint holding growth back.
It covers your marketing, your sales process and your follow-up, through a detailed questionnaire and interviews with your team. About 30 to 40 hours of my time goes into it. You get a written report that shows where revenue is breaking down, where to start fixing it, and the tools and steps to do it.
02
One plan your whole leadership team agrees on: what to fix first, what not to spend on yet, and the numbers we'll track.
03
I prove the message with small sprint tests, then build and run the fix on a retainer tied to measurable targets, with weekly reporting.
The growth triangle
Sales and marketing hold up the rest of the business. Ops, HR and finance all depend on them. I look at how every side affects revenue, and I own the foundation.
Inside
Tech, systems, strategy
Ops and HR
Finance
Sales and Marketing
Results
A CFO advisory practice
A previous agency's work didn't produce a measurable outcome. Sprint testing found the pain points the practice's buyers responded to, and the new opt-in page converted 29% of cold visitors.
A building-products manufacturer
The result was a 14.78% opt-in rate: 309 conversions from 2,090 visitors.
14.78%
opt-in rate
309 / 2,090
conversions / visitors
Who I work with
I work with owner-led companies that have a strong product or service and growth that has stalled. The diagnosis works the same in any industry. Here are some I work in today.
Don't see your industry? Book a fit call and we'll find out if there's a fit.
About Steve McKenna
I built a group of companies to about $13 million in revenue and served as 2019 President of the North American Floor Covering Distributors. I know what it's like to sit on the owner's side of the desk, so I start with the business, not the channel.
"Slow down. Start at the bottom."Read my story
How we start
We find out whether there's a real opportunity and whether we're the right fit. No pitch.
You complete a short assessment, then we agree on the goal, the numbers and a price range together.
A short proposal with options, reviewed live with everyone who decides. You pick the path.
Book a 30-minute fit call. If it's not a fit, I'll tell you.